AIRBNB - DON'T WATCH THE TOUR, LIVE IT

The Tour de France is a major event in professional cycling, traditionally serving as a showcase for rural France. With several thousand listings along the Tour’s route, Airbnb is in a prime position to offer French families a unique experience: getting up close to the race and discovering local regions. Experience the Tour for real, instead of just watching it.

Client

Airbnb

Category

Film - Social - OOH